As a supplement of the Global Financial Inclusion Index (Index) which measures financial inclusion across three key pillars of financial inclusion—government, financial services and employers—Principal Financial Group® commissioned a consumer sentiment poll in 42 markets around the world. This year, we previewed the United States consumer data ahead of the full report, which will be released later this fall. The findings revealed an opportunity to share a timely assessment of consumer sentiment surrounding financial inclusion given year-over-year shifts.
Access the full 2023 U.S. data fact sheet and methodology (PDF).
Methodology:
To assess individuals’ perceptions of financial inclusion in the U.S., Principal Financial Group® worked with Censuswide to survey 1,027 household financial decision makers in the U.S. from May 4-9, 2023. Censuswide abides by and employs members of the Market Research Society, which is based on the ESOMAR principles. Findings from similar surveys fielded in the remaining 41 countries represented in the Global Financial Inclusion Index report, will be released later this fall.